Ridge Merino

Ridge Merino in the index

In the August 2026 edition, Ridge Merino ranks #131 of 184 brands overall and #44 of 60 in Apparel. Its Scale score is driven most by social audience, with branded search demand its relatively weakest signal. Over the past year, branded search is growing strongly, with a seasonal peak in November and December, and site traffic is growing strongly. Its Momentum score of 71 says the brand is growing fast overall (50 means flat).

About Ridge Merino

Ridge Merino makes merino wool clothing for outdoor activities such as hiking, backpacking, running, climbing, travel and skiing. The range covers men's and women's base layers, mid layers, shirts and tees, hoodies, pants, underwear, socks and accessories, including fabric blends such as merino plus Tencel and grid fleece mid layers. Products are organised by weight and use, from lightweight base layers to heavier mid layers and sun-protective hoodies, aimed at people who spend time outdoors across different seasons and climates.

The brand sells directly to consumers through its own website, shipping within the United States and to a range of other countries. Ridge Merino positions itself around the properties of merino wool and related natural and technical fabrics, with product pages and guides explaining material choices, layering and sizing. It also references sustainability and giving-back initiatives on its site, alongside standard direct-to-consumer services such as free shipping over a minimum order value and free returns.