Sunski

Sunski in the index

In the August 2026 edition, Sunski ranks #111 of 184 brands overall and #37 of 60 in Apparel. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is declining, with a seasonal peak in May and June, and site traffic is growing strongly. Its Momentum score of 49 says the brand is roughly flat overall (50 means flat).

About Sunski

Sunski designs and sells sunglasses, along with SPF skincare products, aimed at people who spend time outdoors. The range covers everyday, premium and alpine styles for men and women, made with polarised lenses and a recycled polymer frame material called SuperLight, which the brand developed itself. Products are sold direct to consumers through its own website, with accessories such as cases and retaining straps offered alongside the eyewear.

The brand positions itself around outdoor adventure and environmental responsibility, describing sustainability as a core part of its approach to materials, packaging and operations. It states that it is a certified Climate Neutral brand and uses recycled textiles and plastic-free packaging. Sunski began with founders Tom and Michael, who started with an unrelated product before moving into sunglasses after one of them brought back a few pairs from a trip to Australia. The company offers a lifetime warranty on its eyewear and emphasises community and quality as guiding values.