KAVU
Outdoor-inspired apparel, bags and hats born from Seattle fishing culture
scale momentum what drives the score KAVU in the index
In the August 2026 edition, KAVU ranks #96 of 184 brands overall and #35 of 60 in Apparel. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is declining, and site traffic is growing strongly. Its Momentum score of 50 says the brand is roughly flat overall (50 means flat).
About KAVU
KAVU designs outdoor-inspired apparel, bags, hats and accessories for men and women, sold direct through its own website as well as through outdoor specialty retailers. The brand grew out of gear made for practical, active use rather than fashion trends, and its range includes shirts, fleece, outerwear, shorts and pants alongside its bag and headwear collections, including the Rope Bag line and Strapcap hats that trace back to its earliest products.
The brand is based in Seattle, where it maintains its offices and has operated retail stores. KAVU sells through its own online store, wholesale to outdoor specialty shops via a dealer network, and through a resale marketplace called KAVU Renew for pre-loved and sample gear. Its product range spans men's and women's clothing, bags, accessories and hats, with some items made in the USA and gender-neutral options offered across categories.
Search demand
How often people search for KAVU by name, month by month (peak month = 100). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Social audience
- Instagram kavu 83,758
- Pinterest kavuinc –
- Facebook KAVUtrueoutdoorwear –
Followers as shown on each platform, end of August 2026.
Products
- Products in store436
- New in the last 90 days49
- Typical priceUS$70
- Price rangeUS$6 – US$200
From KAVU's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, Spain and France.
Ecommerce stack
Tools detected on kavu.com. Detection covers common apps and may miss some.
Brands like KAVU
French outdoor apparel for skiing, surfing, hiking and trail running.
Women's wool base layers, ski wear and outdoor apparel from Norway
Merino wool apparel for skiing, biking and the outdoors
Performance fishing apparel and gear for men, women and kids
Outdoor sunglasses and SPF skincare made with recycled materials.
Surf-inspired apparel and wetsuits for men, women and youth
KAVU: common questions
What does KAVU sell?
Outdoor-inspired apparel, bags and hats born from Seattle fishing culture. Known for: Strapcap hats, Rope Bag collection, Fleece and knitwear, Totes and duffels and KAVU Renew resale marketplace.
Where is KAVU from?
KAVU is based in Seattle, United States.
Where can you buy KAVU?
KAVU sells through its own online store and a network of retailers and stockists. Its online store is at kavu.com.
When was KAVU founded?
KAVU was founded in 1993.
Who founded KAVU?
KAVU was founded by Barry Barr.
Is KAVU growing?
Branded search for KAVU is declining over the past year, and overall the brand is roughly flat.
What brands are similar to KAVU?
Brands similar to KAVU in the index include Picture Organic Clothing, Kari Traa, Mons Royale and HUK.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.