HUK
Performance fishing apparel and gear for men, women and kids
scale momentum what drives the score HUK in the index
In the August 2026 edition, HUK ranks #78 of 184 brands overall and #32 of 60 in Apparel. Its Scale score is driven most by social audience, with branded search demand its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in June and May, and site traffic is steady. Its Momentum score of 53 says the brand is roughly flat overall (50 means flat).
About HUK
HUK makes performance fishing apparel and gear for men, women and kids, sold direct through its own website as well as through a store locator network. The range covers performance tops, button-downs, T-shirts and polos, shorts and other bottoms, outerwear including rainwear and fleece, footwear, headwear, and accessories such as gloves and gaiters, organised around saltwater, freshwater and fly fishing use.
The brand positions itself around functional clothing designed for time spent fishing, with product lines built for specific conditions such as sun protection, wet-weather wear and deck footwear. HUK sells online with US shipping offers and international delivery options, alongside a loyalty programme called Captain's Club. Its catalogue spans adult and kids' ranges, with dedicated women's and children's collections alongside the core men's line.
Search demand
How often people search for HUK by name, month by month (peak month = 100). Over the past year, demand is steady. Demand is seasonal, peaking in June and May and lowest in October.
Social audience
- Instagram hukgear 457,304
- TikTok hukgear 26,800
- YouTube UCr8j7A7BnCTtlQnsCtLZ0QQ –
- Facebook HukGear –
Followers as shown on each platform, end of August 2026.
Products
- Products in store1,000+
- New in the last 90 days18
- Typical priceUS$60
- Price rangeUS$10 – US$500
From HUK's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US and Canada.
Ecommerce stack
Tools detected on huk.com. Detection covers common apps and may miss some.
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HUK: common questions
What does HUK sell?
Performance fishing apparel and gear for men, women and kids. Known for: Performance tops, Rainwear and outerwear, Fishing footwear (deck boots, flip flops), Headwear and gloves/gaiters and Sun-protection kids' wear.
Where is HUK from?
HUK is based in United States.
Where can you buy HUK?
HUK sells through its own online store and selected retailers. Its online store is at huk.com.
Is HUK growing?
Branded search for HUK is steady over the past year, and overall the brand is roughly flat.
What brands are similar to HUK?
Brands similar to HUK in the index include Vissla, Montane, Grundéns and Mons Royale.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.