Stio

Stio in the index

In the August 2026 edition, Stio ranks #66 of 184 brands overall and #28 of 60 in Apparel. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in November and December, and site traffic is growing strongly. Its Momentum score of 59 says the brand is growing overall (50 means flat).

About Stio

Stio designs technical outdoor apparel and gear for men, women and children, covering activities such as skiing and snowboarding, hiking, biking, running, climbing and camping. The range includes jackets, insulation, fleece, baselayers, shirts, pants and accessories, along with bags, packs, footwear and drinkware. Products are sold direct to consumer through its website, at its own Mountain Studio stores, and through authorised retailers, with a resale programme for used gear and a trade-in option.

The company is based in Jackson, Wyoming, in the Teton Range, where it states its products are designed and tested. Stio describes itself as founded by mountain athletes and positions its clothing for people engaged in outdoor pursuits, from skiing to river floats. Its branding centres on a whitebark pinecone logo, symbolising durability and connection to mountain landscapes, and it offers a guarantee against manufacturing defects for original owners.