Howler Brothers

Howler Brothers in the index

In the August 2026 edition, Howler Brothers ranks #62 of 184 brands overall and #25 of 60 in Apparel. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in November and December, and site traffic is growing strongly. Its Momentum score of 57 says the brand is growing overall (50 means flat).

About Howler Brothers

Howler Brothers designs apparel and accessories inspired by surfing, fly fishing, western wear and world travel, sold direct to consumer through its own website and a network of retailers. The brand's collections span shirts, hats, bottoms, outerwear and accessories, organised around activities such as fishing, surf and swim, trail and everyday wear, with recurring styles like pearl snap shirts, tech shirts and embroidered prints. Seasonal and themed collections, including collaborations tied to music festivals and regional motifs, are released alongside a core range of best sellers.

The company designs its products in Austin, Texas, drawing on the city's creative culture as a point of reference. Howler Brothers positions itself around a mix of outdoor and coastal lifestyle themes rather than technical performance alone, blending classic surf culture with western wear and fishing gear. It sells through its own online store, which includes a resale or trade-in feature called the Swap Shop, as well as through a find-a-retailer network for customers who prefer to shop in physical stores.