Outerknown
Men's and women's apparel and denim, sold direct online.
scale momentum what drives the score Outerknown in the index
In the August 2026 edition, Outerknown ranks #55 of 184 brands overall and #21 of 60 in Apparel. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is declining, and site traffic is growing strongly. Its Momentum score of 51 says the brand is roughly flat overall (50 means flat).
About Outerknown
Outerknown is a United States-based apparel brand selling men's and women's clothing, including denim, through its own website. The brand describes itself as having been 'born in the ocean' and positions its products around ideas of sustainability and feeling better, with a focus on items such as sea jeans and a pre-owned resale offering alongside its main collections.
Search demand
How often people search for Outerknown by name, month by month (peak month = 100). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Social audience
- Instagram outerknown 292,036
- TikTok outerknown_official 2,052
- Facebook oknwn –
Followers as shown on each platform, end of August 2026.
Products
- Products in store992
- New in the last 90 days193
- Typical price98
- Price range1 – 500
From Outerknown's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, the US, Canada and Spain.
Brands like Outerknown
Adventure-inspired lifestyle apparel for travel, surf and outdoor pursuits.
Surf and fishing-inspired lifestyle apparel and accessories.
Bamboo-based, sun-protective apparel for men, women and kids.
Surf, fishing and western-inspired lifestyle apparel designed in Austin, Texas.
Affordable sunglasses and eyewear from San Diego
Performance fishing clothing and gear for men and women
Outerknown: common questions
What does Outerknown sell?
Men's and women's apparel and denim, sold direct online. Known for: Sea Jeans, Men's apparel, Women's apparel and Pre-Owned collection.
Where is Outerknown from?
Outerknown is based in United States.
Where can you buy Outerknown?
Outerknown sells through its own online store and selected retailers. Its online store is at outerknown.com.
Is Outerknown growing?
Branded search for Outerknown is declining over the past year, and overall the brand is roughly flat.
What brands are similar to Outerknown?
Brands similar to Outerknown in the index include Roark, Salty Crew, Free Fly Apparel and Howler Brothers.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.