Knockaround
Affordable sunglasses and eyewear from San Diego
scale momentum what drives the score Knockaround in the index
In the August 2026 edition, Knockaround ranks #51 of 184 brands overall and #20 of 60 in Apparel. Its Scale score is driven most by social audience, with branded search demand its relatively weakest signal. Over the past year, branded search is declining sharply, with a seasonal peak in May and June, and site traffic is growing strongly. Its Momentum score of 35 says the brand is declining overall (50 means flat).
About Knockaround
Knockaround is a San Diego-based eyewear brand that makes affordable sunglasses for men, women and kids, along with prescription eyewear, snow goggles and sport-specific styles for activities such as golf, running, cycling and skiing. The brand offers a wide range of frame styles and colourways, from classic shapes to fashion-oriented lines, and works on collaborations with other brands, sports leagues and cultural franchises. Products are sold directly through its own website.
Positioned as a low-cost alternative to premium eyewear, Knockaround emphasises accessible pricing alongside style and durability, framing itself against what it describes as an overpriced eyewear market. It sells online with features such as free shipping above a set order value, hassle-free returns and a lifetime warranty. The catalogue spans everyday sunglasses, prescription frames, kids' eyewear, sport-focused designs and licensed or collaborative collections with brands and sports leagues, giving customers a broad choice of styles at a consistent, budget-friendly price point.
Search demand
How often people search for Knockaround by name, month by month (peak month = 100). Over the past year, demand is declining sharply. Demand is seasonal, peaking in May and June and lowest in January.
Social audience
- Instagram knockaround 216,766
- TikTok knockaroundsunglasses 11,100
- Pinterest knockaround –
- Facebook knockaround –
Followers as shown on each platform, end of August 2026.
Products
- Products in store433
- New in the last 90 days0
- Typical priceUS$35
- Price rangeUS$1 – US$200
From Knockaround's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, Australia and Spain.
Ecommerce stack
Tools detected on knockaround.com. Detection covers common apps and may miss some.
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Knockaround: common questions
What does Knockaround sell?
Affordable sunglasses and eyewear from San Diego. Known for: Fast Lanes sunglasses, Premiums sunglasses, Fort Knocks sunglasses, Prescription eyewear and Brand collaborations.
Where is Knockaround from?
Knockaround is based in San Diego, United States.
Where can you buy Knockaround?
Knockaround sells through its own online store and selected retailers. Its online store is at knockaround.com.
When was Knockaround founded?
Knockaround was founded in 2005.
Who founded Knockaround?
Knockaround was founded by Adam "Ace" Moyer.
Is Knockaround growing?
Branded search for Knockaround is declining sharply over the past year, and overall the brand is declining.
What brands are similar to Knockaround?
Brands similar to Knockaround in the index include Pelagic, tentree, Parks Project and Outerknown.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.