Parks Project

Parks Project in the index

In the August 2026 edition, Parks Project ranks #44 of 184 brands overall and #17 of 60 in Apparel. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in November and December, and site traffic is growing strongly. Its Momentum score of 53 says the brand is roughly flat overall (50 means flat).

About Parks Project

Parks Project is a clothing and lifestyle brand that makes apparel, accessories and home goods inspired by United States national parks. Its range includes t-shirts, long sleeves, outerwear and fleece, hats, socks, drinkware, candles, books and games, along with a resale line for pre-loved items called Parks Project Remade. Products are often organised by individual park, by season, or through collaborations with other brands and organisations such as Looney Tunes, Peanuts, Faherty, Audubon and Prospect Park Alliance. The brand is positioned around a conservation-minded, outdoor-inspired identity, summed up in its tagline 'Leave It Better Than You Found It'.

The brand sells primarily through its own direct-to-consumer website, supported by a physical retail location called the Discovery Center. It also operates a rewards programme, a referral scheme and student discounts to encourage repeat purchases. A stated giveback initiative channels funds from sales towards park and public land causes, and the brand publishes information on sustainability and certifications, as well as volunteer opportunities in parks. Parks Project targets outdoor enthusiasts and national park visitors seeking apparel and gifts that reflect an interest in nature and public lands.