tentree
Sustainable everyday apparel brand that plants trees with every purchase
scale momentum what drives the score tentree in the index
In the August 2026 edition, tentree ranks #47 of 184 brands overall and #18 of 60 in Apparel. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is declining sharply, with a seasonal peak in November and October, and site traffic is growing strongly. Its Momentum score of 42 says the brand is declining overall (50 means flat).
About tentree
Tentree is a Canadian apparel brand selling everyday clothing for women and men, including t-shirts, hoodies, sweaters, jackets, pants and accessories such as bags and hats. Products are made using organic or recycled materials, such as TENCEL lyocell, organic cotton and recycled polyester, sourced through factories that are audited against the brand's code of conduct for labour standards. Tentree positions itself as an environmentally focused clothing company, with tree planting built into its business model as a core part of its identity.
Search demand
How often people search for tentree by name, month by month (peak month = 100). Over the past year, demand is declining sharply. Demand is seasonal, peaking in November and October and lowest in February.
Social audience
- Instagram tentree 1,919,007
- YouTube tentree 6,270
- Facebook tentree –
Followers as shown on each platform, end of August 2026.
Products
- Products in store1,000+
- New in the last 90 days413
- Typical priceUS$71
- Price rangeUS$5 – US$368
From tentree's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US and Australia.
Ecommerce stack
Tools detected on tentree.com. Detection covers common apps and may miss some.
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tentree: common questions
What does tentree sell?
Sustainable everyday apparel brand that plants trees with every purchase. Known for: T-shirts & graphics, Hoodies & sweatshirts, Sweaters & cardigans, Jackets & coats and Bags & accessories.
Where is tentree from?
tentree is based in Canada.
Where can you buy tentree?
tentree sells through its own online store and selected retailers. Its online store is at tentree.com.
Is tentree growing?
Branded search for tentree is declining sharply over the past year, and overall the brand is declining.
What brands are similar to tentree?
Brands similar to tentree in the index include Pelagic, Knockaround, Parks Project and Outerknown.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.