Roark

Roark in the index

In the August 2026 edition, Roark ranks #57 of 184 brands overall and #22 of 60 in Apparel. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is steady, and site traffic is growing strongly. Its Momentum score of 56 says the brand is roughly flat overall (50 means flat).

About Roark

Roark is a US apparel brand offering adventure-oriented clothing for men and women, including shirts, tees, polos, flannels, jackets, sweatshirts and hoodies, along with shorts, boardshorts, trunks and pants. The range extends to accessories such as bags, hats and beanies, and includes UPF sun-protection garments designed for outdoor use. Products are organised around activities including travel, surf and water sports, and hiking and climbing.

The brand sells directly to consumers through its own website, with region-specific storefronts for the US, UK and EU, as well as through physical retail locations that customers can locate via a store finder. Roark presents its offering through named collections such as the Bless Up Series, Layover Series and Made to Fade Series, alongside standard seasonal ranges of new arrivals and best sellers. Its positioning centres on adventure-ready lifestyle apparel intended for everyday wear as well as specific outdoor pursuits.