Salty Crew

Salty Crew in the index

In the August 2026 edition, Salty Crew ranks #60 of 184 brands overall and #23 of 60 in Apparel. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is steady, and site traffic is growing strongly. Its Momentum score of 58 says the brand is growing overall (50 means flat).

About Salty Crew

Salty Crew is a US apparel brand built around surf, fishing and ocean-inspired lifestyle themes. Its range covers men's and women's clothing including t-shirts, flannels, sweatshirts, outerwear, boardshorts, walkshorts, headwear and accessories such as bags and stickers, sold through its own online store with sections for men, women and youth across US, Australian and European markets.

The brand positions itself around a graphic-led, casual coastal aesthetic, with recurring collections built on camo prints, flannel shirts and graphic tees, alongside limited-edition drops and collaborations, such as a Padres x Salty Crew capsule referenced on its site. It sells direct-to-consumer via its website, offering free shipping over a spending threshold, and organises its catalogue into featured collections, new arrivals and sale sections to move seasonal stock.