Grundéns
Waterproof fishing apparel and footwear for commercial and recreational anglers
scale momentum what drives the score Grundéns in the index
In the August 2026 edition, Grundéns ranks #75 of 184 brands overall and #30 of 60 in Apparel. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is steady, and site traffic is growing strongly. Its Momentum score of 60 says the brand is growing overall (50 means flat).
About Grundéns
Grundéns makes technical apparel and footwear for commercial and recreational fishing, including jackets, bibs, waders, boots and related accessories for men, women and children. The range covers wading gear, offshore and deck wear, sun-protective clothing, and bags and tools designed for wet, cold and demanding conditions on the water. Customers include commercial fishermen as well as recreational anglers and outdoor users who need durable, weatherproof gear.
The brand traces its origins to the Swedish fishing village of Grundsund, where Carl A. Grundén began producing waterproof oil skins to protect North Sea fishermen. Grundéns later opened a factory in Lisbon, Portugal, in 1972, where it still manufactures a significant portion of its products. Grundéns sells direct to consumers through its own website, organising its range by activity such as commercial, sport and wading use, alongside seasonal and collaborative collections.
Search demand
How often people search for Grundéns by name, month by month (peak month = 100). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing. Demand is fairly steady through the year.
Social audience
- Instagram grundens 142,186
- Facebook Grundensfishing –
Followers as shown on each platform, end of August 2026.
Products
- Products in store484
- New in the last 90 days49
- Typical priceUS$80
- Price rangeUS$3 – US$1,000
From Grundéns's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Sweden, the US, Canada and Germany.
Ecommerce stack
Tools detected on grundens.com. Detection covers common apps and may miss some.
Brands like Grundéns
Lightweight, breathable outdoor clothing and equipment for hiking, running and mountaineering
Surf-inspired apparel and wetsuits for men, women and youth
Performance fishing apparel and gear for men, women and kids
Technical outdoor apparel and gear for mountain sports, made in Jackson, Wyoming
Cycling and outdoor apparel for road and gravel riders, based in Nice.
Swedish weatherproof jackets and rainwear for the whole family
Grundéns: common questions
What does Grundéns sell?
Waterproof fishing apparel and footwear for commercial and recreational anglers. Known for: Bibs, Jackets, Waders, Wading boots and Commercial fishing gear.
Where is Grundéns from?
Grundéns is based in Sweden.
Where can you buy Grundéns?
Grundéns sells through its own online store and selected retailers. Its online store is at grundens.com.
Who founded Grundéns?
Grundéns was founded by Carl A. Grundén.
Is Grundéns growing?
Branded search for Grundéns is steady over the past year, and overall the brand is growing.
What brands are similar to Grundéns?
Brands similar to Grundéns in the index include Montane, Vissla, HUK and Stio.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.