Montane

Montane in the index

In the August 2026 edition, Montane ranks #74 of 184 brands overall and #29 of 60 in Apparel. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in November and January, and site traffic is growing strongly. Its Momentum score of 54 says the brand is roughly flat overall (50 means flat).

About Montane

Montane is a British outdoor clothing and equipment brand producing lightweight, breathable gear for hiking, running, climbing, mountaineering, expedition and ski touring use. Its range covers waterproof and insulated jackets, softshells, base layers, fleeces, legwear, packs, hydration products and accessories for both men and women, including technologies such as GORE-TEX and its own PETRICHOR fabric. The brand states that its designs have been developed in collaboration with mountain professionals, including groups such as the British Antarctic Survey and Mountain Rescue Teams, using demanding environments as a testing ground for its products.

Montane sells directly to consumers through its own website, offering region-specific pricing and delivery across several countries, alongside a stockist network. It positions itself around durability and long-term use, offering a Guaranteed for Life policy and a repairs and aftercare service. The brand also supports outdoor events such as the Spine Race series and the Lakeland 50 & 100, and works with partners including Fix the Fells and the Alpine Club.