Mons Royale

Mons Royale in the index

In the August 2026 edition, Mons Royale ranks #86 of 184 brands overall and #33 of 60 in Apparel. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is steady, and site traffic is growing strongly. Its Momentum score of 68 says the brand is growing overall (50 means flat).

About Mons Royale

Mons Royale designs Merino wool apparel for skiing, biking and outdoor pursuits, including base layers, mid layers, T-shirts, hoodies, pants and accessories such as socks, beanies and gloves for men and women. The brand is positioned around using natural Merino fibre as an alternative to synthetic materials, aiming for garments that combine mountain performance with everyday wearability. Its product range spans snow, bike and outdoor activities, from technical base layers to casual layers and neckwear.

The brand sells direct to consumer through its own website, shipping internationally with region-specific pricing, alongside a store locator suggesting some retail presence. Mons Royale is headquartered in Wānaka, New Zealand, with additional offices in Innsbruck and Squamish, and works with a network of New Zealand Merino farmers described as its Growers Club. Content on its site includes brand storytelling, fibre and manufacturing transparency information, athlete profiles and a journal covering topics such as hiking and Merino wool care.