Kari Traa

Kari Traa in the index

In the August 2026 edition, Kari Traa ranks #101 of 184 brands overall and #36 of 60 in Apparel. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is declining, with a seasonal peak in November and December, and site traffic is growing strongly. Its Momentum score of 54 says the brand is roughly flat overall (50 means flat).

About Kari Traa

Kari Traa is a Norwegian women's outdoor apparel brand offering base layers, ski wear, hiking clothing and training gear. Products are designed specifically for the female body, with an emphasis on wool and merino base layers alongside midlayers, tights, tops and accessories for skiing, hiking, running and general training. The brand also produces a children's range. Kari Traa sells through its own website as well as through retailers, positioning itself within the wholesale-led segment of the outdoor apparel category.

The brand was founded by Kari Traa, a former freestyle mogul skier and Olympic medallist from Voss, Norway, who began making her own knitted beanies before expanding into technical outdoor wear for women. Kari Traa combines technical performance features with colour, pattern and Scandinavian design, describing its approach as "Female First Technology" focused on fit and comfort. The brand describes itself as a leading European name in women's wool and base layer products, aimed at women pursuing skiing, hiking, training and other outdoor activities.