Maloja
Cycling and outdoor apparel for skiing, running and everyday wear
scale momentum what drives the score Maloja in the index
In the August 2026 edition, Maloja ranks #115 of 184 brands overall and #38 of 60 in Apparel. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is steady. Its Momentum score of 38 says the brand is declining overall (50 means flat).
About Maloja
Maloja designs clothing for cycling and outdoor activities, including skiing, ski touring, cross-country skiing, running and streetwear. The Swiss brand offers jackets and vests, tops, trousers, shorts and accessories for both women and men, organised by activity such as cycling, outdoor, running, langlauf, skitour and freeride skiing. Products are sold through its own online shop as well as a store finder listing stockists.
Search demand
How often people search for Maloja by name, month by month (peak month = 100). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
Social audience
- Instagram malojaclothing 51,128
- YouTube malojaclothing 627
- Facebook malojaclothing –
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Germany, Italy and France.
Ecommerce stack
Tools detected on maloja.com. Detection covers common apps and may miss some.
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Maloja: common questions
What does Maloja sell?
Cycling and outdoor apparel for skiing, running and everyday wear. Known for: Cycling jackets and jerseys, Ski touring apparel, Freeride ski clothing, Running gear and Streetwear.
Where is Maloja from?
Maloja is based in Switzerland.
Where can you buy Maloja?
Maloja sells through its own online store and selected retailers. Its online store is at maloja.com.
Is Maloja growing?
Branded search for Maloja is steady over the past year, and overall the brand is declining.
What brands are similar to Maloja?
Brands similar to Maloja in the index include Devold, Oboz, Sunski and Houdini Sportswear.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.