Páramo

Páramo in the index

In the August 2026 edition, Páramo ranks #143 of 184 brands overall and #52 of 60 in Apparel. Its Scale score is driven most by social audience, with branded search demand its relatively weakest signal. Over the past year, branded search is growing, with a seasonal peak in May and October, and site traffic is growing strongly. Its Momentum score of 78 says the brand is growing fast overall (50 means flat).

About Páramo

Páramo makes weatherproof outdoor clothing for men and women, including waterproof and windproof jackets, insulated layers, fleeces, baselayers and legwear, along with accessories such as headwear and neckwear. The range is organised around activities including hiking and trekking, mountaineering, climbing, cycling, walking, nature and running, and includes collections such as Apex, Energy, Nature, Trail and a Rescue Jacket range. The brand also sells Nikwax aftercare products to help maintain its garments.

Páramo sells directly through its own website as well as through brand stores in Fort William and Keswick, with retail stockists also listed for customers who prefer to shop in person. The company positions itself around durability, ethical production and weatherproof performance, describing its clothing as designed to last and be repaired rather than replaced. It operates professional purchase schemes for those working in outdoor, mountain and nature-based roles, and publishes information on its environmental practices, including recycling and PFC-free materials, as part of its wider approach to sustainability.