Badlands

Badlands in the index

In the August 2026 edition, Badlands ranks #139 of 184 brands overall and #49 of 60 in Apparel. Its Scale score is driven most by social audience, with branded search demand its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in November and September, and site traffic is growing strongly. Its Momentum score of 51 says the brand is roughly flat overall (50 means flat).

About Badlands

Badlands designs hunting apparel, packs and gear for hunters pursuing big game, whitetail, turkey and upland species across a range of weather conditions. The range spans hunting jackets, pants and bibs, base and mid layers, vests, hoodies, packs, bino harnesses and accessories, organised by hunt type and by temperature or weather condition, from hot to freezing and rain. The brand also offers an everyday apparel line alongside its technical hunting products, and sells camping and travel gear and branded accessories.

The company positions itself around proprietary technology developed for specific field problems, including its own camouflage pattern, waterproofing, temperature regulation, fabric reinforcement and scent management systems, along with a modular Vario pack system. Badlands sells directly to consumers through its own website, offering men's and women's product lines, a rewards programme, an outlet section and a dealer locator for those who prefer to shop through retail partners. Products are backed by a stated lifetime warranty.