Duckworth

Duckworth in the index

In the August 2026 edition, Duckworth ranks #158 of 184 brands overall and #54 of 60 in Apparel. Its Scale score is driven most by social audience, with branded search demand its relatively weakest signal. Over the past year, branded search is declining, with a seasonal peak in November and December, and site traffic is growing strongly. It has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches.

About Duckworth

Duckworth makes Merino wool clothing for men and women, including baselayers, midlayers, outerwear, socks and accessories designed for layering across a range of temperatures. The brand traces its origins to conversations on a Montana ski lift, and its wool is supplied by the Helle family, fourth-generation sheep ranchers from Dillon, Montana who are also co-founders. Products are manufactured entirely in the USA, from raw wool through to finished garments, under what the brand calls a Sheep to Shelf approach.

The range is organised around a set of named fabrics, such as Vapor, Powder, Maverick, Sawtooth, Polaris, Snowcrest, Comet and WoolCloud, each suited to different layers or conditions, from lightweight everyday tees to insulated jackets. Duckworth positions itself around durability, domestic manufacturing and a direct link to its wool source, and sells primarily through its own website in men's and women's categories spanning tops, bottoms, jackets, vests, socks and accessories.