Hestra
Swedish maker of ski, outdoor and work gloves
scale momentum what drives the score Hestra in the index
In the August 2026 edition, Hestra ranks #166 of 184 brands overall and #56 of 60 in Apparel. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in January and December, and site traffic is declining sharply. Its Momentum score of 49 says the brand is roughly flat overall (50 means flat).
About Hestra
Hestra is a Swedish glove maker producing gloves and mittens for skiing, everyday wear, and outdoor and work use. The brand covers a range of hands, from children to adults, and makes products for alpine sports, casual cold-weather wear, and occupational settings where hand protection is required. Hestra sells through its own website as well as through retail partners in multiple countries.
Search demand
How often people search for Hestra by name, month by month (peak month = 100). Over the past year, demand is steady. Demand is seasonal, peaking in January and December and lowest in May.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Brands like Hestra
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Backcountry-focused ski and snowboard outerwear, bibs and jackets
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Hestra: common questions
What does Hestra sell?
Swedish maker of ski, outdoor and work gloves. Known for: Ski gloves, Mittens, Outdoor gloves, Work gloves and Children's gloves.
Where is Hestra from?
Hestra is based in Sweden.
Where can you buy Hestra?
Hestra sells through its own online store. Its online store is at hestragloves.com.
Is Hestra growing?
Branded search for Hestra is steady over the past year, and overall the brand is roughly flat.
What brands are similar to Hestra?
Brands similar to Hestra in the index include Coalatree, Western Rise, Duckworth and Showers Pass.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.