Farm to Feet

Farm to Feet in the index

In the August 2026 edition, Farm to Feet ranks #178 of 184 brands overall and #59 of 60 in Apparel. Its Scale score is driven most by social audience, with branded search demand its relatively weakest signal. Over the past year, branded search is growing strongly, with a seasonal peak in December and November, and site traffic is steady. It has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches.

About Farm to Feet

Farm to Feet makes merino wool socks for men, women and kids, designed for activities such as trail and everyday wear, snow sports, hunting and fishing, tactical use, and work. The brand sells direct through its own website as well as through U.S. retailers, offering socks organised by activity and cushioning level, alongside hats and t-shirts. Products are sold individually and in bundles, with pricing generally in the twenty to thirty-five dollar range per pair.

The brand is built around a fully American supply chain, from the sourcing of merino wool from U.S. ranchers through processing, spinning and knitting, all carried out by U.S. companies and workers. Manufacturing takes place at a facility in Mt. Airy, North Carolina, operated by Nester Hosiery. Farm to Feet also sources its packaging and point-of-sale materials domestically. The company positions itself around domestic manufacturing and supports conservation and outdoor recreation advocacy, including membership of the Conservation Alliance.