Showers Pass
Waterproof-breathable outerwear and accessories for cycling and outdoor activities
scale momentum Published above 5,000 monthly branded searches.
what drives the score Showers Pass in the index
In the August 2026 edition, Showers Pass ranks #177 of 184 brands overall and #58 of 60 in Apparel. Its Scale score is driven most by social audience, with branded search demand its relatively weakest signal. Over the past year, branded search is declining, with a seasonal peak in November and December, and site traffic is steady. It has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches.
About Showers Pass
Showers Pass makes waterproof and water-resistant apparel and accessories for cycling, running, hiking and everyday wear, including jackets, pants, gloves, socks, shoe and helmet covers. The company is based in Portland, Oregon, and describes itself as Cascadia's premium outerwear company, with products aimed at road cyclists, mountain bikers, runners, mountaineers, paddlers and other people who need reliable gear in wet and variable weather conditions.
Search demand
How often people search for Showers Pass by name, month by month (peak month = 100). Over the past year, demand is declining. Demand is seasonal, peaking in November and December and lowest in July.
Social audience
- Instagram showerspass 19,788
- Facebook showerspass –
Followers as shown on each platform, end of August 2026.
Products
- Products in store68
- New in the last 90 days0
- Typical priceUS$300
- Price rangeUS$2 – US$415
From Showers Pass's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US.
Ecommerce stack
Tools detected on showerspass.com. Detection covers common apps and may miss some.
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Showers Pass: common questions
What does Showers Pass sell?
Waterproof-breathable outerwear and accessories for cycling and outdoor activities. Known for: Waterproof jackets, Cross Point waterproof socks, Waterproof gloves, Shoe and helmet covers and Cycling rain gear.
Where is Showers Pass from?
Showers Pass is based in Portland, Oregon, United States.
Where can you buy Showers Pass?
Showers Pass sells through its own online store and selected retailers. Its online store is at showerspass.com.
When was Showers Pass founded?
Showers Pass was founded in 1997.
Who founded Showers Pass?
Showers Pass was founded by Dave Morrow.
Is Showers Pass growing?
Branded search for Showers Pass is declining over the past year.
What brands are similar to Showers Pass?
Brands similar to Showers Pass in the index include Farm to Feet, Western Rise, Hestra and Strafe.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.