Coalatree

Coalatree in the index

In the August 2026 edition, Coalatree ranks #159 of 184 brands overall and #55 of 60 in Apparel. Its Scale score is driven most by social audience, with branded search demand its relatively weakest signal. Over the past year, branded search is declining sharply, and site traffic is declining. It has no Momentum score yet: Momentum is published once a brand passes 5,000 monthly branded searches.

About Coalatree

Coalatree designs eco-minded apparel and accessories for outdoor and everyday use, aiming to bridge mountain and city life. Its range includes pants, sweatshirts, jackets, tops and shorts for men and women, alongside accessories such as blankets, hammocks, headwear and packs. The brand describes its customers as adventurers of all kinds, from athletes and photographers to city dwellers and weekend explorers, and positions its products as practical, stylish and functional for both outdoor pursuits and daily life.

The company originated as an organic farm in Colorado before launching a workwear line in 2010 and later expanding into outdoor apparel, while continuing to emphasise sustainably produced goods. Coalatree sells directly to consumers through its own website, offering collections built around recycled materials and giveback initiatives, including using surplus fabric to make blankets for people experiencing homelessness in Salt Lake City, Utah, where it is based. It also partners with local organisations on trail maintenance and watershed protection, and works with tourism bodies such as Greater Zion on co-branded collections.