TREW

TREW in the index

In the August 2026 edition, TREW ranks #155 of 184 brands overall and #53 of 60 in Apparel. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is declining, with a seasonal peak in January and November, and site traffic is growing. Its Momentum score of 49 says the brand is roughly flat overall (50 means flat).

About TREW

TREW Gear designs ski and snowboard outerwear, including jackets, bibs, pants and accessories for men, women and kids. The brand began with a single pair of bibs made in a garage in Hood River, Oregon, and has since built out a fuller line of technical, backcountry-oriented apparel intended for skiers and riders who spend extended time in the mountains, including a touring-focused collection called Primo. The company also produces extended and plus sizing for men's and women's ranges.

TREW Gear sells through its own website alongside retail partners across North America, describing this as a hybrid direct-to-consumer approach that keeps it connected to customers while still working with wholesale accounts. Beyond product, the brand runs a garment recycling and reuse programme called The Afterlife, publishes editorial content through its TREW Journal, and supports a team-based backcountry film project. Its positioning centres on backcountry and resort use, community culture, and environmental values alongside the outerwear itself.