Vivobarefoot

Vivobarefoot in the index

In the August 2026 edition, Vivobarefoot ranks #1 of 184 brands overall and #1 of 60 in Apparel. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is declining, and site traffic is growing strongly. Its Momentum score of 55 says the brand is roughly flat overall (50 means flat).

About Vivobarefoot

Vivobarefoot is a footwear brand based in the United Kingdom that designs barefoot-style shoes for everyday wear, sport and outdoor activity. Its products use thin, flexible soles intended to let the foot move naturally, and the range covers footwear for men, women and children across casual, work and performance categories. The brand positions itself around the idea of natural movement and foot health, offering an alternative to conventionally cushioned and structured shoes.

Vivobarefoot sells primarily through its own website as a direct-to-consumer brand, alongside distribution through selected retail partners. The brand communicates its philosophy through product descriptions and educational content about barefoot movement, targeting consumers interested in minimalist footwear, natural fitness and outdoor lifestyles. Products span a range of price points and use cases, from daily urban wear to hiking and running.