DPS Skis

Carbon fibre skis engineered and built in Salt Lake City

Sports & Outdoor United States D2C led dpsskis.com
overall
#169
of 184
Sports & Outdoor
#99
of 109
scale
23.2
12 months · down
momentum
48.3
12 months · down
what drives the score
  • Branded search 14
  • Site traffic 15
  • Social audience 43

0 to 100 on a fixed log scale: every 10x in size adds the same points.

DPS Skis in the index

In the August 2026 edition, DPS Skis ranks #169 of 184 brands overall and #99 of 109 in Sports & Outdoor. Its Scale score is driven most by social audience, with branded search demand its relatively weakest signal. Over the past year, branded search is declining, with a seasonal peak in December and January, and site traffic is growing. Its Momentum score of 48 says the brand is roughly flat overall (50 means flat).

About DPS Skis

DPS Skis designs and manufactures carbon fibre skis, built in-house in Salt Lake City. The brand makes skis across disciplines including powder, all-mountain, carving, touring and freeride, organised into model families such as Lotus, Kaizen, Wailer, Pisteworks, Pagoda Tour and Koala. It also sells complementary gear, including outerwear under its Strafe label, bindings, poles, skins, and its own Phantom Glide base treatment. DPS positions itself around ski engineering and carbon fibre construction, targeting skiers from recreational to performance-focused riders across different terrain types.

The brand sells direct to consumers through its own website, offering shipping within the US and to parts of Europe, alongside a network of dealers and demo centres. DPS also offers a ski finder quiz to help customers choose a model, a warranty registration scheme, and a trade-in programme called DPS Revive for upgrading old skis. The company was founded by a ski engineer and a professional skier and later relocated its operations to Salt Lake City, where design, pressing, finishing and testing take place under one roof.

Search demand

How often people search for DPS Skis by name, month by month (peak month = 100). Over the past year, demand is declining. Demand is seasonal, peaking in December and January and lowest in May.

Sep 24: 30 Oct 24: 45 Nov 24: 55 Dec 24: 100 Jan 25: 100 Feb 25: 82 Mar 25: 82 Apr 25: 30 May 25: 16 Jun 25: 16 Jul 25: 16 Aug 25: 30 Sep 25: 36 Oct 25: 45 Nov 25: 55 Dec 25: 82 Jan 26: 82 Feb 26: 82 Mar 26: 67 Apr 26: 30 May 26: 13 Jun 26: 13 Jul 26: 16 Aug 26: 24
DPS Skis branded search, indexed

Social audience

  • Instagram dpsskis 51,069
  • YouTube dps_skis 2,410
  • Facebook DPSSKIS –

Followers as shown on each platform, end of August 2026.

Products

  • Products in store94
  • New in the last 90 days12
  • Typical priceUS$310
  • Price rangeUS$3 – US$5,000
Adjustable Carbon Ski PolesAdjustable Ski PolesAir FreshenersAll-Mountain BindingsAll-Mountain SkisBinding MountsCarbon Ski PolesCarv Ski Coach UnitClimbing SkinsExtendable Ski Poles

From DPS Skis's own online store.

Where it sells

  • Own online storeyes
  • Retailers / stockistsyes
  • Amazonnot found

Its site is most visited in Canada.

Ecommerce stack

Tools detected on dpsskis.com. Detection covers common apps and may miss some.

Email & SMS
Klaviyo
Analytics
Triple Whale

DPS Skis: common questions

What does DPS Skis sell?

Carbon fibre skis engineered and built in Salt Lake City. Known for: Lotus powder skis, Kaizen all-mountain skis, Pisteworks carving skis, Pagoda Tour touring skis and Phantom Glide base treatment.

Where is DPS Skis from?

DPS Skis is based in Salt Lake City, United States.

Where can you buy DPS Skis?

DPS Skis sells through its own online store and selected retailers. Its online store is at dpsskis.com.

When was DPS Skis founded?

DPS Skis was founded in 2005.

Who founded DPS Skis?

DPS Skis was founded by Peter Turner and Stephan Drake.

Is DPS Skis growing?

Branded search for DPS Skis is declining over the past year, and overall the brand is roughly flat.

What brands are similar to DPS Skis?

Brands similar to DPS Skis in the index include Kokatat, Toaks, ZAG Skis and Tenkara USA.

Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.