ZAG Skis

ZAG Skis in the index

In the August 2026 edition, ZAG Skis ranks #171 of 184 brands overall and #101 of 109 in Sports & Outdoor. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is growing strongly, with a seasonal peak in January and February, and site traffic is steady. Its Momentum score of 62 says the brand is growing overall (50 means flat).

About ZAG Skis

ZAG Skis is a French ski manufacturer based in Chamonix, designing and building skis for freeride, all-mountain and ski touring use. The brand describes itself as a house of shapers, working with wood and fibre in its own workshop and prototyping lab to develop skis suited to different terrains and styles of skiing. Its range is organised around three families - freeride, all-mountain and touring - each offering several models at different widths, alongside related equipment such as helmets, bindings, poles, skins and ski crampons.

ZAG sells directly to consumers through its own website, shipping across a wide range of European countries, and also operates a professional pricing programme and a network of retailers where skis can be tested. The brand targets skiers seeking mountain-specific equipment rather than mass-market skis, with pricing positioned in the mid-to-premium range. Products are supported by a multi-year warranty, quick dispatch times, and offered binding mounting. ZAG communicates its identity through references to its Chamonix workshop, its ambassadors, and a product-development approach it calls build, test, learn.