Hilleberg
Swedish-designed tents and shelters for camping, trekking and expedition use.
scale momentum what drives the score Hilleberg in the index
In the August 2026 edition, Hilleberg ranks #106 of 184 brands overall and #61 of 109 in Sports & Outdoor. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is steady, and site traffic is declining. Its Momentum score of 41 says the brand is declining overall (50 means flat).
About Hilleberg
Hilleberg the Tentmaker designs and makes tents and shelters for camping, trekking and expedition use, sold through its own website and a network of dealers. The range covers all-season and snow-free tents, shelters and accessories, organised under the brand's own label system to help customers match a tent to the conditions it is intended for. Products are aimed at hikers, backpackers, mountaineers and other outdoor travellers who need reliable shelter in a range of climates, from three-season use to sustained cold and wind.
The company was founded in Sweden and remains family-run, with the founding family involved in both leadership and product development. Hilleberg is known for tent designs in which the inner and outer tents pitch together, and for using its own developed silicone-coated fabric on outer tents. Manufacturing takes place at the company's own factory. Alongside direct online sales, Hilleberg publishes a printed catalogue and works with dealers in Europe and beyond, and provides support such as warranty and repair services to customers.
Search demand
How often people search for Hilleberg by name, month by month (peak month = 100). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
Social audience
- Instagram hilleberg_the_tentmaker 82,069
- YouTube HillebergTentmaker 19,200
- Facebook HillebergTheTentmaker –
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Sweden, Australia, Canada and Germany.
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Hilleberg: common questions
What does Hilleberg sell?
Swedish-designed tents and shelters for camping, trekking and expedition use. Known for: Keron tunnel tent, Nallo tent, Akto solo tent, Kerlon fabric and Label system for all-season and snow-free tents.
Where is Hilleberg from?
Hilleberg is based in Stockholm, Sweden.
Where can you buy Hilleberg?
Hilleberg sells through its own online store and a network of retailers and stockists. Its online store is at hilleberg.com.
When was Hilleberg founded?
Hilleberg was founded in 1971.
Who founded Hilleberg?
Hilleberg was founded by Bo Hilleberg.
Is Hilleberg growing?
Branded search for Hilleberg is steady over the past year, and overall the brand is declining.
What brands are similar to Hilleberg?
Brands similar to Hilleberg in the index include BOTE, Go Fast Campers, HydraPak and Faction Skis.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.