Lundhags
Swedish maker of durable outdoor clothing, boots and backpacks for trekking.
scale momentum what drives the score Lundhags in the index
In the August 2026 edition, Lundhags ranks #110 of 184 brands overall and #65 of 109 in Sports & Outdoor. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is declining, and site traffic is growing strongly. Its Momentum score of 60 says the brand is growing overall (50 means flat).
About Lundhags
Lundhags is a Swedish outdoor brand making clothing, boots and backpacks for trekking and all-year outdoor life. The range covers jackets, trousers, baselayers and knitwear for men and women, alongside hiking, trekking and winter boots, plus backpacks for trekking, day use and nordic skating. Products are organised around activities such as classic trekking, light and technical hiking, ski touring and nordic skating, and are sold through the brand's own website and physical stores as well as wholesale partners.
Founded by shoemaker Jonas Lundhag in Jämtland, the brand traces its identity to a small workshop making boots intended to last a lifetime. It continues to position itself around durability and repairability, offering services such as boot warranty registration, product repairs and a second-hand marketplace for used gear. Lundhags also produces limited runs of boots made in Järpen, Sweden, alongside its main collections.
Search demand
How often people search for Lundhags by name, month by month (peak month = 100). Over the past year, demand is declining. Demand is fairly steady through the year.
Social audience
- Instagram lundhags 50,298
- YouTube lundhagssverige 5,910
- Facebook lundhagsSE –
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Sweden, Germany and the Netherlands.
Ecommerce stack
Tools detected on lundhags.com. Detection covers common apps and may miss some.
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Lundhags: common questions
What does Lundhags sell?
Swedish maker of durable outdoor clothing, boots and backpacks for trekking. Known for: Hiking and trekking boots, Winter boots, Trekking backpacks, Outdoor clothing and Nordic skating gear.
Where is Lundhags from?
Lundhags is based in Sweden.
Where can you buy Lundhags?
Lundhags sells through its own online store and a network of retailers and stockists. Its online store is at lundhags.com.
When was Lundhags founded?
Lundhags was founded in 1932.
Who founded Lundhags?
Lundhags was founded by Jonas Lundhag.
Is Lundhags growing?
Branded search for Lundhags is declining over the past year, and overall the brand is growing.
What brands are similar to Lundhags?
Brands similar to Lundhags in the index include Faction Skis, BOTE, Go Fast Campers and Hilleberg.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.