Rumpl

Rumpl in the index

In the August 2026 edition, Rumpl ranks #112 of 184 brands overall and #66 of 109 in Sports & Outdoor. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is declining, with a seasonal peak in November and December, and site traffic is growing strongly. Its Momentum score of 57 says the brand is growing overall (50 means flat).

About Rumpl

Rumpl designs outdoor blankets and related sleep and comfort gear, including sleeping bags, pillows, ground mats, towels and seat cushions. Its best-known product is the Original Puffy Blanket, a packable insulated blanket designed for use at campsites, on travels, at sporting events and outdoors generally. The range also includes fleece and wool indoor blankets, backpacking quilts, ember-resistant blankets, two-person and kids' sizes, and accessories such as a wrap-style alternative to traditional sleeping bags.

The brand sells directly to consumers through its own website, offering personalisation and corporate gifting options alongside standard product lines, limited editions and collaborations with artists. Rumpl positions itself around versatility and everyday outdoor use, describing its origins in van life and framing its products as gear that moves between camping, travel, sport and casual outdoor settings. It is a certified B Corp and publishes an annual impact report describing its environmental and social commitments.