Black Crows

Black Crows in the index

In the August 2026 edition, Black Crows ranks #119 of 184 brands overall and #70 of 109 in Sports & Outdoor. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is declining, with a seasonal peak in January and February, and site traffic is growing strongly. Its Momentum score of 48 says the brand is roughly flat overall (50 means flat).

About Black Crows

Black Crows is a French brand that designs skis, ski touring equipment and outdoor apparel, sold through its own website and stockists. Its range spans big mountain, mountain touring, all terrain and resort skis for men, women and juniors, alongside poles, skins, ski bags and spare parts, plus a lifestyle and technical apparel collection. The brand has its roots in Chamonix and describes its products as objects made for skiing and mountain culture rather than pure performance gear.

Black Crows positions itself around a distinct approach to skiing, valuing style and feel over strict control, and presents this identity through storytelling on its site rather than technical claims alone. It sells directly to consumers online across a wide range of European and North American markets, with region-specific currencies and shipping, while also offering tools such as ski and pole finders to guide product selection. The brand markets itself as having stayed consistent in outlook since its founding, continuing to focus on skiing and mountain-inspired product design.