Kula Cloth
Antimicrobial pee cloth for outdoor use, created by a park ranger
scale momentum what drives the score Kula Cloth in the index
In the August 2026 edition, Kula Cloth ranks #118 of 184 brands overall and #69 of 109 in Sports & Outdoor. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is growing strongly, with a seasonal peak in April and May, and site traffic is steady. Its Momentum score of 73 says the brand is growing fast overall (50 means flat).
About Kula Cloth
Kula Cloth makes an antimicrobial pee cloth designed for outdoor use, originally created by a park ranger as a practical alternative to toilet paper for people who need to urinate outdoors. The reusable cloth is aimed at hikers, backpackers, trail runners and other outdoor enthusiasts who want a more hygienic and sustainable option while spending time in nature. The brand positions itself around outdoor hygiene, humour and community, with content and events built around normalising conversations about peeing outdoors.
Search demand
How often people search for Kula Cloth by name, month by month (peak month = 100). Over the past year, demand is growing strongly. Demand is seasonal, peaking in April and May and lowest in February.
Social audience
- Instagram kulacloth 74,409
- YouTube kulaclothtv 3,610
- Facebook thekulacloth –
Followers as shown on each platform, end of August 2026.
Products
- Products in store192
- New in the last 90 days14
- Typical priceUS$32
- Price rangeUS$1 – US$100,000
From Kula Cloth's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Australia, Canada, the UK and the US.
Ecommerce stack
Tools detected on kulacloth.com. Detection covers common apps and may miss some.
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Kula Cloth: common questions
What does Kula Cloth sell?
Antimicrobial pee cloth for outdoor use, created by a park ranger. Known for: Kula Cloth, Hygiene Kits, Pyka Gear & Apparel, Hiker Trash Apothecary and Kula Marketplace.
Where is Kula Cloth from?
Kula Cloth is based in United States.
Where can you buy Kula Cloth?
Kula Cloth sells through its own online store and selected retailers. Its online store is at kulacloth.com.
Is Kula Cloth growing?
Branded search for Kula Cloth is growing strongly over the past year, and overall the brand is growing fast.
What brands are similar to Kula Cloth?
Brands similar to Kula Cloth in the index include Black Crows, Therm-a-Rest, Sawyer and Oru Kayak.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.