Outdoor Vitals
Ultralight backpacking gear including packs, tents, sleep systems and apparel
scale momentum what drives the score Outdoor Vitals in the index
In the August 2026 edition, Outdoor Vitals ranks #123 of 184 brands overall and #73 of 109 in Sports & Outdoor. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is growing, and site traffic is growing strongly. Its Momentum score of 58 says the brand is growing overall (50 means flat).
About Outdoor Vitals
Outdoor Vitals designs ultralight backpacking gear, including backpacks, tents, sleeping bags and quilts, sleeping pads, and technical apparel such as jackets, base layers and pants. The range is built around activities like long-distance backpacking, fastpacking, winter backpacking, day hiking, bikepacking, hunting and fishing, and mountaineering, and is aimed at outdoor enthusiasts who want lightweight, performance-oriented equipment for extended time on trail.
The brand sells directly to consumers through its own website, offering a paid membership programme that provides discounts, rebates and early access to products alongside standard retail purchases. Outdoor Vitals also operates an outlet and pre-loved gear section for clearance and used items. Its catalogue spans full pack systems, sleep systems, shelters, and a broader accessories range covering footwear, trekking poles, water filtration, trail food and safety equipment, positioning it as a one-stop supplier for ultralight backcountry travel.
Search demand
How often people search for Outdoor Vitals by name, month by month (peak month = 100). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Social audience
- Instagram outdoorvitals 60,441
- TikTok outdoorvitals 3,987
- YouTube outdoorvitals 4,050
- Pinterest outdoorvitals –
- X OutdoorVitals –
- Facebook OutdoorVitals –
Followers as shown on each platform, end of August 2026.
Products
- Products in store222
- New in the last 90 days7
- Typical priceUS$80
- Price rangeUS$1 – US$600
From Outdoor Vitals's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in the US, Australia, Canada and the UK.
Ecommerce stack
Tools detected on outdoorvitals.com. Detection covers common apps and may miss some.
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Outdoor Vitals: common questions
What does Outdoor Vitals sell?
Ultralight backpacking gear including packs, tents, sleep systems and apparel. Known for: Ultralight backpacks, Sleeping bags and quilts, Tents and shelters, Technical apparel and jackets and Sleep systems.
Where is Outdoor Vitals from?
Outdoor Vitals is based in United States.
Where can you buy Outdoor Vitals?
Outdoor Vitals sells through its own online store. Its online store is at outdoorvitals.com.
Is Outdoor Vitals growing?
Branded search for Outdoor Vitals is growing over the past year, and overall the brand is growing.
What brands are similar to Outdoor Vitals?
Brands similar to Outdoor Vitals in the index include Oru Kayak, Sawyer, Black Crows and Kula Cloth.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.