Grayl
Water filter and purifier bottles for travel and the outdoors
scale momentum what drives the score Grayl in the index
In the August 2026 edition, Grayl ranks #124 of 184 brands overall and #74 of 109 in Sports & Outdoor. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is steady, and site traffic is growing strongly. Its Momentum score of 53 says the brand is roughly flat overall (50 means flat).
About Grayl
Grayl makes water filter and purifier bottles along with related outdoor gear, designed for travellers, backpackers, hikers and campers who need access to clean drinking water in the backcountry or abroad. Its core products, including the GeoPress and UltraPress lines, use a press-based purification system that allows users to filter water from streams, taps or questionable sources in a single motion. The range has expanded to include titanium versions, packs and bags, camping cookware, drinkware, apparel and replacement filter cartridges.
The brand sells direct to consumers through its own website, with regional storefronts for the United States, Europe, United Kingdom, Australia and New Zealand. Grayl positions itself around self-sufficiency and preparedness, targeting outdoor adventurers, global travellers and those planning for emergencies. It began as an idea sketched on a napkin in a bar and was first funded through a Kickstarter campaign before developing into a wider product catalogue sold online and through retail store locators.
Search demand
How often people search for Grayl by name, month by month (peak month = 100). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are declining. Demand is fairly steady through the year.
Social audience
- Instagram thegrayl 85,716
- Facebook thegrayl –
Followers as shown on each platform, end of August 2026.
Products
- Products in store87
- New in the last 90 days0
- Typical priceUS$36
- Price rangeUS$5 – US$500
From Grayl's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Australia and Canada.
Ecommerce stack
Tools detected on grayl.com. Detection covers common apps and may miss some.
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Grayl: common questions
What does Grayl sell?
Water filter and purifier bottles for travel and the outdoors. Known for: GeoPress purifier bottle, UltraPress purifier bottle, Titanium purifier bottles, Packs and bags and Camping and travel gear.
Where is Grayl from?
Grayl is based in Seattle, United States.
Where can you buy Grayl?
Grayl sells through its own online store and selected retailers. Its online store is at grayl.com.
Is Grayl growing?
Branded search for Grayl is steady over the past year, and overall the brand is roughly flat.
What brands are similar to Grayl?
Brands similar to Grayl in the index include GSI Outdoors, Outdoor Vitals, Oru Kayak and Sawyer.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.