Simms
Fishing apparel and gear including waders, wading boots and jackets
scale momentum what drives the score Simms in the index
In the August 2026 edition, Simms ranks #11 of 184 brands overall and #4 of 109 in Sports & Outdoor. Its Scale score is driven most by social audience, with branded search demand its relatively weakest signal. Over the past year, branded search is declining. Its Momentum score of 45 says the brand is roughly flat overall (50 means flat).
About Simms
Simms designs and sells fishing apparel and gear, including waders, wading boots, jackets and technical fishing clothing. The brand is aimed at anglers who fish in rivers, lakes and coastal waters, and its products are built to handle wet and variable outdoor conditions while wearing waders and standing in water for extended periods. Simms positions itself as a specialist in gear made specifically for fishing, rather than general outdoor apparel adapted for the sport.
The brand sells through its own website as well as through fly shops and outdoor retailers, reflecting a direct-to-consumer approach alongside established wholesale relationships. Simms is based in the United States and its range covers waders, wading boots and jackets, along with shirts, pants and accessories designed for use on the water. The company markets its products around durability and function for anglers, with a focus on materials and construction suited to repeated exposure to water, weather and abrasion.
Search demand
How often people search for Simms by name, month by month (peak month = 100). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Social audience
- Instagram simmsfishing 686,777
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
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Simms: common questions
What does Simms sell?
Fishing apparel and gear including waders, wading boots and jackets. Known for: Waders, Wading boots, Fishing jackets, Technical fishing apparel and Accessories.
Where is Simms from?
Simms is based in United States.
Where can you buy Simms?
Simms sells through its own online store. Its online store is at simms.com.
Is Simms growing?
Branded search for Simms is declining over the past year, and overall the brand is roughly flat.
What brands are similar to Simms?
Brands similar to Simms in the index include Lectric eBikes, Rose Bikes, Solo Stove and Commencal.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.