Salewa
Mountain sports apparel, footwear and equipment for climbing, hiking and ski touring
scale momentum what drives the score Salewa in the index
In the August 2026 edition, Salewa ranks #18 of 184 brands overall and #8 of 109 in Sports & Outdoor. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is declining, and site traffic is growing strongly. Its Momentum score of 55 says the brand is roughly flat overall (50 means flat).
About Salewa
Salewa is an Italian mountain sports brand offering apparel, footwear, backpacks and technical equipment for trekking, climbing, speed hiking, mountaineering and ski touring. Its range covers jackets, trousers, midlayers, baselayers and accessories alongside footwear for mountaineering, hiking and approach use, as well as backpacks, tents, sleeping bags, mats and climbing hardware such as helmets, harnesses, carabiners, crampons and ropes for both men and women, with a separate kids' line.
The brand is positioned around activities in alpine and mountain environments, organising its collections by pursuit rather than by product type alone, from high mountain tents to via ferrata gear. Salewa sells through its own online shop, organised by men's, women's and kids' categories, as well as through wholesale partners, reflecting its origins as a wholesale-led outdoor equipment company. The company also communicates on sustainability topics such as repair, circularity and its manufacturing standards, alongside editorial content covering athletes and mountain culture.
Search demand
How often people search for Salewa by name, month by month (peak month = 100). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Social audience
- Instagram salewa 302,671
- TikTok salewa.official 15,300
- YouTube salewa 16,900
- Pinterest salewateam –
- Facebook SalewaOfficial –
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Italy, Germany, Spain and France.
Ecommerce stack
Tools detected on salewa.com. Detection covers common apps and may miss some.
Brands like Salewa
Direct-to-consumer electric bikes for commuting, cargo and off-road riding.
Direct-to-consumer mountain bikes and cycling equipment from France.
German maker of hiking, trekking and travel backpacks and sleeping bags
High-end outdoor clothing and equipment for skiing, hiking and mountaineering
Japanese-designed camping gear, apparel and outdoor living products.
Technical clothing and gear engineered for hunting and fishing pursuits.
Salewa: common questions
What does Salewa sell?
Mountain sports apparel, footwear and equipment for climbing, hiking and ski touring. Known for: Mountaineering footwear, Hardshell jackets, Climbing equipment, Ski touring backpacks and Tents and sleeping bags.
Where is Salewa from?
Salewa is based in Italy.
Where can you buy Salewa?
Salewa sells through its own online store. Its online store is at salewa.com.
Is Salewa growing?
Branded search for Salewa is declining over the past year, and overall the brand is roughly flat.
What brands are similar to Salewa?
Brands similar to Salewa in the index include Aventon, Commencal, Deuter and Norrøna.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.