Norrøna

Norrøna in the index

In the August 2026 edition, Norrøna ranks #22 of 184 brands overall and #11 of 109 in Sports & Outdoor. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is growing, with a seasonal peak in February and January, and site traffic is growing strongly. Its Momentum score of 62 says the brand is growing overall (50 means flat).

About Norrøna

Norrøna is a Norwegian outdoor brand that makes technical clothing and equipment for activities such as skiing and snowboarding, mountaineering, hiking, mountain biking, trail running, hunting and surfing. Its collections are organised by activity, with product lines named after Norwegian places such as Lofoten, Lyngen, Trollveggen, Falketind and Femund, and cover jackets, base layers, trousers, backpacks, skis and accessories for both men and women. The brand positions itself in the high-end segment of outdoor apparel, aimed at people who use the products in demanding mountain and coastal conditions rather than purely for casual wear.

Norrøna sells directly to consumers through its own website, which serves numerous international markets, and operates physical retail spaces referred to as Norrøna House, which combine product display with a café. Beyond clothing and equipment, Norrøna also organises guided trips and expeditions under the Norrøna Adventure banner, covering destinations in Norway and abroad and activities such as ski touring, trekking, mountaineering and wildlife travel. The brand also publishes editorial content, including a magazine and podcasts, covering topics such as design, product quality, history and outdoor culture, and works with a group of outdoor ambassadors across its core activities.