Sea to Summit
Australian-designed outdoor and travel gear, from tents to camp kitchenware.
scale momentum what drives the score Sea to Summit in the index
In the August 2026 edition, Sea to Summit ranks #26 of 184 brands overall and #14 of 109 in Sports & Outdoor. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in July and August, and site traffic is growing strongly. Its Momentum score of 60 says the brand is growing overall (50 means flat).
About Sea to Summit
Sea to Summit designs and sells outdoor and travel gear, including tents and tarps, sleeping pads, sleeping bags and quilts, camp kitchen equipment, dry bags and other storage solutions, and travel accessories such as duffle bags and packing cubes. The range serves hikers, backpackers, campers, water sports enthusiasts, hunters and anglers, overlanders and van-lifers, bikepackers and motorcycle tourers, and mountain sports participants, as well as people seeking everyday travel and outdoor essentials.
The brand originated in Australia, where it says its gear has long been tested in demanding local conditions before being sold more widely. Sea to Summit positions itself around durability, self-reliance and lightweight design, drawing on decades of outdoor testing by its own designers. It sells through its own direct-to-consumer website, offering current season products alongside outlet and past-season gear, a used-gear trade-in and resale programme, and also lists local retailers where its products can be bought in person.
Search demand
How often people search for Sea to Summit by name, month by month (peak month = 100). Over the past year, demand is steady. Demand is seasonal, peaking in July and August and lowest in October.
Social audience
- Instagram seatosummit 222,638
- YouTube SeatoSummitTV 119,000
- Pinterest seatosummit –
- X seatosummitgear –
- Facebook seatosummitusa –
Followers as shown on each platform, end of August 2026.
Products
- Products in store433
- New in the last 90 days11
- Typical priceUS$30
- Price rangeUS$1 – US$999
From Sea to Summit's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Canada, the US, Sweden and Australia.
Ecommerce stack
Tools detected on seatosummit.com. Detection covers common apps and may miss some.
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Sea to Summit: common questions
What does Sea to Summit sell?
Australian-designed outdoor and travel gear, from tents to camp kitchenware. Known for: Tents & Tarps, Sleeping Pads & Bags, Camp Kitchen, Dry Bags & Storage and Travel Accessories.
Where is Sea to Summit from?
Sea to Summit is based in Australia.
Where can you buy Sea to Summit?
Sea to Summit sells through its own online store and a network of retailers and stockists. Its online store is at seatosummit.com.
When was Sea to Summit founded?
Sea to Summit was founded in 1991.
Who founded Sea to Summit?
Sea to Summit was founded by Roland Tyson.
Is Sea to Summit growing?
Branded search for Sea to Summit is steady over the past year, and overall the brand is growing.
What brands are similar to Sea to Summit?
Brands similar to Sea to Summit in the index include GORUCK, Propain, SITKA Gear and YT Industries.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.