YT Industries
Mountain bikes and e-MTBs sold direct, from a German bike brand.
scale momentum what drives the score YT Industries in the index
In the August 2026 edition, YT Industries ranks #29 of 184 brands overall and #17 of 109 in Sports & Outdoor. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is declining sharply, with a seasonal peak in July and September, and site traffic is steady. Its Momentum score of 28 says the brand is declining fast overall (50 means flat).
About YT Industries
YT Industries is a German mountain bike brand selling complete bicycles, e-mountain bikes, apparel, parts and accessories directly to riders. Its range spans all-mountain, enduro, trail, downhill, gravel, freeride, dirt and junior bikes, along with electric mountain bikes built around Bosch, Avinox and Fazua motor systems. Products are sold online through the brand's own website, with additional demo events and physical spaces called "Mills" that serve as showrooms and community meeting points for riders.
The brand positions itself around a mountain biking lifestyle and community, using the slogan "Live Uncaged" to convey an inclusive, no-limits attitude to riding regardless of age or ability. YT Industries supports sponsored athletes and a race team, and runs a touring demo programme called the Rolling Circus to let customers test ride bikes and engage with the brand in person. Its apparel line is described as being for street and performance use, complementing the bike range.
Search demand
How often people search for YT Industries by name, month by month (peak month = 100). Over the past year, demand is declining sharply. Demand is seasonal, peaking in July and September and lowest in December.
Social audience
- Instagram yt_industries 847,100
- YouTube UCYrqIUqyHKK-9Amfs8tse5w –
- Facebook yt.industries –
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Germany, the UK, Sweden and Spain.
Ecommerce stack
Tools detected on yt-industries.com. Detection covers common apps and may miss some.
Brands like YT Industries
Custom-configured mountain bikes and e-bikes from Germany
Rucksacks, footwear, and apparel built for rucking and endurance training.
Australian-designed outdoor and travel gear, from tents to camp kitchenware.
Swedish outdoor clothing and equipment for mountains and changing weather.
Technical clothing and gear engineered for hunting and fishing pursuits.
Japanese-designed camping gear, apparel and outdoor living products.
YT Industries: common questions
What does YT Industries sell?
Mountain bikes and e-MTBs sold direct, from a German bike brand. Known for: JEFFSY all-mountain bike, CAPRA enduro bike, TUES downhill bike, DECOY e-MTB range and IZZO trail bike.
Where is YT Industries from?
YT Industries is based in Germany.
Where can you buy YT Industries?
YT Industries sells through its own online store and selected retailers. Its online store is at yt-industries.com.
Is YT Industries growing?
Branded search for YT Industries is declining sharply over the past year, and overall the brand is declining fast.
What brands are similar to YT Industries?
Brands similar to YT Industries in the index include Propain, GORUCK, Sea to Summit and Haglöfs.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.