Haglöfs
Swedish outdoor clothing and equipment for mountains and changing weather.
scale momentum what drives the score Haglöfs in the index
In the August 2026 edition, Haglöfs ranks #32 of 184 brands overall and #18 of 109 in Sports & Outdoor. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in October and November, and site traffic is growing strongly. Its Momentum score of 61 says the brand is growing overall (50 means flat).
About Haglöfs
Haglöfs is a Swedish outdoor performance brand offering clothing and equipment for hiking, mountaineering, skiing and general outdoor activities. The range includes shell jackets, insulated jackets, tops, trousers, footwear, backpacks and bags, aimed at people who spend time in variable weather conditions, from forest walks to mountain ascents. The brand sells through its own website, alongside a Restored programme for pre-owned or refurbished items, and offers seasonal collections tied to activities such as skiing.
Search demand
How often people search for Haglöfs by name, month by month (peak month = 100). Over the past year, demand is steady. Demand is seasonal, peaking in October and November and lowest in June.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Sweden, Germany, Spain and the UK.
Ecommerce stack
Tools detected on haglofs.com. Detection covers common apps and may miss some.
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Haglöfs: common questions
What does Haglöfs sell?
Swedish outdoor clothing and equipment for mountains and changing weather. Known for: Shell jackets, Insulated jackets, Backpacks, Outdoor trousers and Vara Alpha Sweater.
Where is Haglöfs from?
Haglöfs is based in Sweden.
Where can you buy Haglöfs?
Haglöfs sells through its own online store. Its online store is at haglofs.com.
When was Haglöfs founded?
Haglöfs was founded in 1914.
Who founded Haglöfs?
Haglöfs was founded by Wiktor Haglöf.
Is Haglöfs growing?
Branded search for Haglöfs is steady over the past year, and overall the brand is growing.
What brands are similar to Haglöfs?
Brands similar to Haglöfs in the index include YT Industries, NRS, Propain and SUPER73.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.