SUPER73
American electric motorbikes styled for lifestyle and adventure riding
scale momentum what drives the score SUPER73 in the index
In the August 2026 edition, SUPER73 ranks #38 of 184 brands overall and #20 of 109 in Sports & Outdoor. Its Scale score is driven most by social audience, with site traffic its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in May and June, and site traffic is growing strongly. Its Momentum score of 52 says the brand is roughly flat overall (50 means flat).
About SUPER73
SUPER73 designs electric motorbikes styled after retro moto-inspired bicycles, aimed at riders seeking a lifestyle-oriented alternative to conventional e-bikes. The range spans several series, from urban commuter models to off-road-capable machines, along with parts, accessories and apparel. The brand began in Orange County, California, and sells through its own website, showrooms in Irvine and San Clemente, and a network of authorized dealers, alongside a marketplace featuring accessories from partner brands.
The company grew out of a Kickstarter campaign and built a following among a community it calls the "Super Squad," including custom builds for various celebrities and athletes. SUPER73 positions itself as a lifestyle adventure brand rather than a purely utilitarian transport company, emphasising community rides, customisation and design. It continues to expand its model lineup and has extended its presence to Europe.
Search demand
How often people search for SUPER73 by name, month by month (peak month = 100). Over the past year, demand is steady. Demand is seasonal, peaking in May and June and lowest in December.
Social audience
- Instagram super73 378,910
- TikTok super73 143,600
- X super73 –
- Facebook super73 –
Followers as shown on each platform, end of August 2026.
Products
- Products in store147
- New in the last 90 days9
- Typical priceUS$100
- Price rangeUS$8 – US$49,999
From SUPER73's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in France, Sweden, the US and Australia.
Ecommerce stack
Tools detected on super73.com. Detection covers common apps and may miss some.
Brands like SUPER73
German outdoor brand making clothing, backpacks, bike bags and tents
Kayaking, rafting and paddlesports gear and apparel
Water filtration and purification products for home, travel, outdoor and emergency use.
Ultralight backpacks, tents and sleep gear made from Dyneema Composite Fabrics.
Swedish outdoor clothing and equipment for mountains and changing weather.
Climbing, skiing and mountain gear and apparel for outdoor athletes
SUPER73: common questions
What does SUPER73 sell?
American electric motorbikes styled for lifestyle and adventure riding. Known for: A-Series electric motorbikes, Z-Series electric motorbikes, S-Series electric motorbikes, R-Series electric motorbikes and Oracle Red Bull Racing collaboration.
Where is SUPER73 from?
SUPER73 is based in Irvine, United States.
Where can you buy SUPER73?
SUPER73 sells through its own online store and selected retailers. Its online store is at super73.com.
When was SUPER73 founded?
SUPER73 was founded in 2016.
Is SUPER73 growing?
Branded search for SUPER73 is steady over the past year, and overall the brand is roughly flat.
What brands are similar to SUPER73?
Brands similar to SUPER73 in the index include VAUDE, NRS, LifeStraw and Hyperlite Mountain Gear.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.