NRS

NRS in the index

In the August 2026 edition, NRS ranks #35 of 184 brands overall and #19 of 109 in Sports & Outdoor. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is steady, and site traffic is growing strongly. Its Momentum score of 59 says the brand is growing overall (50 means flat).

About NRS

NRS, or Northwest River Supplies, makes gear and apparel for paddlesports including whitewater kayaking, rafting, stand-up paddleboarding, touring and paddle-based fishing. Its range spans inflatable kayaks and rafts, raft frames and accessories, dry suits, dry tops, personal flotation devices, and clothing for men and women, alongside SUP boards and related equipment. Products are aimed at paddlers of varying experience, from recreational kayakers to guides and rescue professionals, with dedicated lines for whitewater, camping, fishing and touring use.

The brand sells directly through its own website, offering new, clearance and used equipment, and also supports a network of dealers. NRS supplements its retail offering with a digital app for finding paddling locations and conditions, and publishes editorial content and films about paddling culture and community programmes. Its positioning centres on outfitting people for river and water-based activities with a broad catalogue of owned-brand and third-party equipment.