VAUDE
German outdoor brand making clothing, backpacks, bike bags and tents
scale momentum what drives the score VAUDE in the index
In the August 2026 edition, VAUDE ranks #40 of 184 brands overall and #21 of 109 in Sports & Outdoor. Its Scale score is driven most by branded search demand, with social audience its relatively weakest signal. Over the past year, branded search is declining, and site traffic is growing strongly. Its Momentum score of 50 says the brand is roughly flat overall (50 means flat).
About VAUDE
VAUDE is a German outdoor brand producing clothing, backpacks, bike bags, tents and sleeping equipment for cycling, hiking, trekking, ski touring and mountaineering. Its range covers apparel and footwear for women, men and children, alongside outdoor gear such as daypacks, touring and bikepacking bags, tents, sleeping bags and mats. Products are organised around specific activities, including cycling, hiking, ski touring, camping and mountaineering, as well as everyday lifestyle wear.
The brand sells through its own online shop, offering categories by gender, age group and sport, and also lists a second-hand and sale section. VAUDE operates alongside a wider network that includes a business division, an academy and a franchise programme, indicating both direct-to-consumer and business-facing sales channels. It positions itself as a specialist outdoor equipment provider rather than a general sportswear label, with a broad catalogue spanning clothing, footwear, bags and camping equipment for outdoor activities.
Search demand
How often people search for VAUDE by name, month by month (peak month = 100). Over the past year, demand is declining; the last three months, compared with the same months a year earlier, are declining sharply. Demand is fairly steady through the year.
Social audience
- Instagram vaudesport 93,266
- TikTok vaudesport 13,000
- Facebook VAUDE.Sport –
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Germany, France, the Netherlands and Sweden.
Ecommerce stack
Tools detected on vaude.com. Detection covers common apps and may miss some.
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VAUDE: common questions
What does VAUDE sell?
German outdoor brand making clothing, backpacks, bike bags and tents. Known for: Outdoor clothing, Backpacks, Bike bags, Tents and Sleeping bags.
Where is VAUDE from?
VAUDE is based in Germany.
Where can you buy VAUDE?
VAUDE sells through its own online store and a network of retailers and stockists. Its online store is at vaude.com.
Is VAUDE growing?
Branded search for VAUDE is declining over the past year, and overall the brand is roughly flat.
What brands are similar to VAUDE?
Brands similar to VAUDE in the index include SUPER73, NRS, LifeStraw and Hyperlite Mountain Gear.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.