Hyperlite Mountain Gear

Ultralight backpacks, tents and sleep gear made from Dyneema Composite Fabrics.

Sports & Outdoor United States D2C led hyperlitemountaingear.com
overall
#43
of 184
Sports & Outdoor
#23
of 109
scale
55.4
12 months · down
momentum
55.1
12 months · down
what drives the score
  • Branded search 62
  • Site traffic 45
  • Social audience 60

0 to 100 on a fixed log scale: every 10x in size adds the same points.

Hyperlite Mountain Gear in the index

In the August 2026 edition, Hyperlite Mountain Gear ranks #43 of 184 brands overall and #23 of 109 in Sports & Outdoor. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is steady, and site traffic is growing strongly. Its Momentum score of 55 says the brand is roughly flat overall (50 means flat).

About Hyperlite Mountain Gear

Hyperlite Mountain Gear designs and manufactures lightweight backpacking equipment, including backpacks, tents and shelters, sleeping quilts and bags, and related accessories, made primarily from Dyneema Composite Fabrics. The brand serves backpackers, thru-hikers, fastpackers, backcountry skiers, bikepackers and other outdoor pursuits that call for durable but low-weight gear. Products are organised by activity and by pack volume, and the company also offers a quiz tool to help customers choose a suitable pack.

The brand sells directly to consumers through its own website, offering free US shipping over a set order value, alongside editorial content on gear philosophy, material science and field use. Hyperlite Mountain Gear began by working with Dyneema Composite Fabrics, then known as Cuben Fiber, to build packs and shelters, and has since expanded its range to include tents, sleep systems and organisational accessories. Production has grown from its original small-scale operation to include a manufacturing partnership in Mexico, established in 2020.

Search demand

How often people search for Hyperlite Mountain Gear by name, month by month (peak month = 100). Over the past year, demand is steady. Demand is fairly steady through the year.

Sep 24: 82 Oct 24: 100 Nov 24: 100 Dec 24: 82 Jan 25: 100 Feb 25: 100 Mar 25: 100 Apr 25: 100 May 25: 100 Jun 25: 100 Jul 25: 100 Aug 25: 100 Sep 25: 100 Oct 25: 100 Nov 25: 100 Dec 25: 82 Jan 26: 100 Feb 26: 100 Mar 26: 100 Apr 26: 100 May 26: 100 Jun 26: 100 Jul 26: 100 Aug 26: 100
Hyperlite Mountain Gear branded search, indexed

Social audience

  • Instagram hyperlite_mountain_gear 222,725
  • TikTok hyperlitemountaingear 25,000
  • YouTube UC0OSBXaoci_WdCD_JxQEwGA –
  • Facebook hyperlitemountaingear –

Followers as shown on each platform, end of August 2026.

Products

  • Products in store119
  • New in the last 90 days2
  • Typical priceUS$350
  • Price rangeUS$3 – US$950
AccessoriesApparelBackpack AccessoriesGift CardsMerchPacksSheltersSleepStuff Sacks

From Hyperlite Mountain Gear's own online store.

Where it sells

  • Own online storeyes
  • Retailers / stockistsyes
  • Amazonnot found

Its site is most visited in Sweden, the US, Australia and Canada.

Ecommerce stack

Tools detected on hyperlitemountaingear.com. Detection covers common apps and may miss some.

Email & SMS
Klaviyo
Reviews
Okendo
Customer service
Gorgias
Analytics
Triple Whale

Hyperlite Mountain Gear: common questions

What does Hyperlite Mountain Gear sell?

Ultralight backpacks, tents and sleep gear made from Dyneema Composite Fabrics. Known for: Backpacks, Tents and shelters, Sleeping quilts and bags, Dyneema Composite Fabric gear and Pack organisation accessories.

Where is Hyperlite Mountain Gear from?

Hyperlite Mountain Gear is based in Kennebunk, United States.

Where can you buy Hyperlite Mountain Gear?

Hyperlite Mountain Gear sells through its own online store and selected retailers. Its online store is at hyperlitemountaingear.com.

When was Hyperlite Mountain Gear founded?

Hyperlite Mountain Gear was founded in 2009.

Who founded Hyperlite Mountain Gear?

Hyperlite Mountain Gear was founded by Mike St. Pierre and Dan St. Pierre.

Is Hyperlite Mountain Gear growing?

Branded search for Hyperlite Mountain Gear is steady over the past year, and overall the brand is roughly flat.

What brands are similar to Hyperlite Mountain Gear?

Brands similar to Hyperlite Mountain Gear in the index include LifeStraw, VAUDE, SUPER73 and Black Diamond.

Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.