Deuter
German maker of hiking, trekking and travel backpacks and sleeping bags
scale momentum what drives the score Deuter in the index
In the August 2026 edition, Deuter ranks #21 of 184 brands overall and #10 of 109 in Sports & Outdoor. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is declining, and site traffic is growing strongly. Its Momentum score of 58 says the brand is growing overall (50 means flat).
About Deuter
Deuter designs and sells backpacks, sleeping bags, bags and related accessories for outdoor activities such as hiking, trekking, ski touring, cycling and trail running. The brand serves hikers, mountaineers, cyclists and travellers, ranging from day walkers to those undertaking extended trekking trips, with products organised by activity category on its site. Deuter is a German outdoor equipment brand with a wholesale-led heritage, selling through retail partners as well as its own online shop.
The range includes hiking and trekking backpacks such as the Telatie and Futura lines, load-carrying packs like the Aircontact Core for extended tours, travel and carry-on bags, ski touring packs, bike and trail running packs, sleeping bags and accessories. Products emphasise features such as the AIRSTRIPES back system for comfort and ventilation. Deuter also engages in collaborations and limited editions, including a partnership with the Atherton family, and runs sustainability and community initiatives such as support for aspiring mountain guides.
Search demand
How often people search for Deuter by name, month by month (peak month = 100). Over the past year, demand is declining. Demand is fairly steady through the year.
Social audience
- Instagram deuter 229,537
- YouTube DeuterTV 12,400
- Pinterest deutersport –
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in Germany, Spain, France and Italy.
Ecommerce stack
Tools detected on deuter.com. Detection covers common apps and may miss some.
Brands like Deuter
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Mountain sports apparel, footwear and equipment for climbing, hiking and ski touring
Technical clothing and gear engineered for hunting and fishing pursuits.
Direct-to-consumer mountain bikes and cycling equipment from France.
Deuter: common questions
What does Deuter sell?
German maker of hiking, trekking and travel backpacks and sleeping bags. Known for: Futura hiking backpacks, Aircontact Core trekking packs, Telatie daypacks, Carry On travel backpacks and Sleeping bags.
Where is Deuter from?
Deuter is based in Germany.
Where can you buy Deuter?
Deuter sells through its own online store and a network of retailers and stockists. Its online store is at deuter.com.
Is Deuter growing?
Branded search for Deuter is declining over the past year, and overall the brand is growing.
What brands are similar to Deuter?
Brands similar to Deuter in the index include Aventon, Norrøna, Snow Peak and Salewa.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.