Tarptent

Lightweight backpacking tents and shelters for thruhikers and backpackers

Sports & Outdoor United States D2C native tarptent.com
overall
#147
of 184
Sports & Outdoor
#83
of 109
scale
32.9
12 months · up
momentum
47.9
12 months · down
what drives the score
  • Branded search 32
  • Site traffic 34
  • Social audience –

0 to 100 on a fixed log scale: every 10x in size adds the same points.

Tarptent in the index

In the August 2026 edition, Tarptent ranks #147 of 184 brands overall and #83 of 109 in Sports & Outdoor. Its Scale score is driven most by site traffic, with branded search demand its relatively weakest signal. Over the past year, branded search is declining, and site traffic is growing strongly. Its Momentum score of 48 says the brand is roughly flat overall (50 means flat).

About Tarptent

Tarptent designs and makes lightweight backpacking shelters, including single- and double-wall tents built from woven fabrics, Dyneema and UltraTNT materials. The range covers solo, two-person and larger shelters using arch-pole, trekking-pole-supported and freestanding-capable designs, sold under model families such as Moment, Notch, Rainbow, Scarp, StratoSpire, Dipole and ArcDome. The brand also sells spare parts, accessories and apparel through its own website, and provides support resources including a buyer's guide, tent comparison table and set-up videos.

Search demand

How often people search for Tarptent by name, month by month (peak month = 100). Over the past year, demand is declining. Demand is fairly steady through the year.

Sep 24: 100 Oct 24: 82 Nov 24: 82 Dec 24: 67 Jan 25: 82 Feb 25: 67 Mar 25: 82 Apr 25: 82 May 25: 100 Jun 25: 82 Jul 25: 100 Aug 25: 100 Sep 25: 67 Oct 25: 67 Nov 25: 67 Dec 25: 55 Jan 26: 82 Feb 26: 67 Mar 26: 67 Apr 26: 67 May 26: 82 Jun 26: 67 Jul 26: 82 Aug 26: 82
Tarptent branded search, indexed

Where it sells

  • Own online storeyes
  • Retailers / stockistsnot found
  • Amazonnot found

Its site is most visited in Sweden, Australia, Canada and Germany.

Ecommerce stack

Tools detected on tarptent.com. Detection covers common apps and may miss some.

Tracking
Google Tag Manager

Tarptent: common questions

What does Tarptent sell?

Lightweight backpacking tents and shelters for thruhikers and backpackers. Known for: Moment, Notch, Rainbow, StratoSpire and Dipole.

Where is Tarptent from?

Tarptent is based in Nevada City, United States.

Where can you buy Tarptent?

Tarptent sells through its own online store. Its online store is at tarptent.com.

When was Tarptent founded?

Tarptent was founded in 1999.

Who founded Tarptent?

Tarptent was founded by Henry Shires.

Is Tarptent growing?

Branded search for Tarptent is declining over the past year, and overall the brand is roughly flat.

What brands are similar to Tarptent?

Brands similar to Tarptent in the index include Klymit, iROCKER, Alpacka Raft and J Skis.

Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.