Boll & Branch
Organic cotton bedding, sheets and home textiles
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Boll & Branch is today: #27 of 208 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Boll & Branch in the index
In the August 2026 edition, Boll & Branch ranks #27 of 208 brands overall and #10 of 24 in Home. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in November and December, and site traffic is growing strongly. Its Momentum score of 69 says the brand is growing overall (50 means flat).
About Boll & Branch
Boll & Branch sells organic bedding and home textiles, including sheets, comforters, duvets, blankets, towels, pillows and related bath and bedroom accessories. The range extends into bedroom furniture such as beds, dressers and nightstands, as well as decor items like rugs, throws and pet beds. Products are organised by fabric type, including cotton percale, linen, flannel and cotton cashmere, alongside curated collections and bundles.
The brand is positioned around fabric quality and craftsmanship, offering a range of textures and weights for different sleep preferences, with options for personalisation on some products. It sells directly to consumers through its own website and physical stores, and also offers trade, wholesale and design consultation services. Boll & Branch markets itself with reference to its sourcing practices, publishing an Origin Track and Impact Report describing its supply chain.
Search demand
How often people search for Boll & Branch by name, month by month (peak month = 100). Over the past year, demand is steady; the last three months, compared with the same months a year earlier, are growing. Demand is seasonal, peaking in November and December and lowest in February.
Social audience
- Instagram bollandbranch 353,037
- Pinterest bollandbranch –
- Facebook bollandbranch –
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in the US, Australia and Canada.
Ecommerce stack
Tools detected on bollandbranch.com. Detection covers common apps and may miss some.
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Boll & Branch: common questions
What does Boll & Branch sell?
Organic cotton bedding, sheets and home textiles. Known for: Sheet sets, Comforters and duvets, Bath towels, Bedding bundles and Bedroom furniture.
Where is Boll & Branch from?
Boll & Branch is based in United States.
Where can you buy Boll & Branch?
Boll & Branch sells through its own online store. Its online store is at bollandbranch.com.
Is Boll & Branch growing?
Branded search for Boll & Branch is steady over the past year, and overall the brand is growing.
What brands are similar to Boll & Branch?
Brands similar to Boll & Branch in the index include Silk & Snow, Piglet in Bed, Brooklinen and Made In.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.