Brooklinen
Direct-to-consumer bedding, bath and home accessories brand.
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Brooklinen is today: #20 of 208 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: roughly flat (50 = flat).
what drives the score Brooklinen in the index
In the August 2026 edition, Brooklinen ranks #20 of 208 brands overall and #8 of 24 in Home. Its Scale score is driven most by branded search demand, with site traffic its relatively weakest signal. Over the past year, branded search is steady, with a seasonal peak in November and December, and site traffic is growing strongly. Its Momentum score of 51 says the brand is roughly flat overall (50 means flat).
About Brooklinen
Brooklinen sells bedding and bath products direct to consumers, including sheets, comforters, pillows, towels and related home accessories. The brand was founded in Brooklyn and positions itself around offering hotel-quality materials at accessible prices, with a range of fabric options such as percale, sateen, linen and cashmere sheeting. Its catalogue spans core bedding items alongside bundles that combine sheets, duvets and pillows for a full bed set up.
The brand sells primarily through its own website, supported by physical retail stores, and also offers trade and hospitality as well as corporate gifting programmes. Products are manufactured through partnerships with factories in several countries, including Portugal, Germany, Turkey, Pakistan, India, China, Peru, Canada and the USA. Brooklinen positions itself as a design-led, direct-to-consumer alternative to traditional department-store bedding, emphasising fabric quality and style choice across whites, blues, neutrals and patterned collections.
Search demand
How often people search for Brooklinen by name, month by month (peak month = 100). Over the past year, demand is steady. Demand is seasonal, peaking in November and December and lowest in February.
Social audience
- Instagram brooklinen 404,754
- Pinterest brooklinen –
- X brooklinen –
- Facebook Brooklinen –
Followers as shown on each platform, end of August 2026.
Products
- Products in store490
- New in the last 90 days80
- Typical price209
- Price range7 – 1,084
From Brooklinen's own online store.
Where it sells
- Own online storeyes
- Retailers / stockistsyes
- Amazonnot found
Its site is most visited in the US, Canada, Australia and the Netherlands.
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Brooklinen: common questions
What does Brooklinen sell?
Direct-to-consumer bedding, bath and home accessories brand. Known for: Classic Percale Sheets, Luxe Sateen Sheets, Comforters, Towels and Pillows.
Where is Brooklinen from?
Brooklinen is based in Brooklyn, United States.
Where can you buy Brooklinen?
Brooklinen sells through its own online store and selected retailers. Its online store is at brooklinen.com.
When was Brooklinen founded?
Brooklinen was founded in 2014.
Is Brooklinen growing?
Branded search for Brooklinen is steady over the past year, and overall the brand is roughly flat.
What brands are similar to Brooklinen?
Brands similar to Brooklinen in the index include Made In, Cozy Earth, Caraway and Boll & Branch.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.