Silk & Snow
Mattresses, bedroom furniture and bedding for better sleep
scale A 0–100 score built from branded search (35%), site traffic (35%) and social following (30%).
It uses a log scale, so a brand 10 times bigger scores roughly 30 points higher. Higher means bigger.
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How big Silk & Snow is today: #35 of 208 by size.
momentum Year-on-year growth in branded search, site traffic and social, over the last 12 months and the last 3 months.
50 means flat. Above 50 is growing (a brand that doubled scores about 88); below 50 is shrinking (halved scores about 12).
Scale is size, Momentum is direction: a small brand can grow fast, and a big one can be shrinking.
How scoring works →How fast it's growing: growing (50 = flat).
what drives the score Silk & Snow in the index
In the August 2026 edition, Silk & Snow ranks #35 of 208 brands overall and #11 of 24 in Home. Its Scale score is driven most by branded search demand, with social audience its relatively weakest signal. Over the past year, branded search is growing, and site traffic is growing strongly. Its Momentum score of 67 says the brand is growing overall (50 means flat).
About Silk & Snow
Silk & Snow is a Canadian home brand selling mattresses, bedroom and living room furniture, bedding, and bath textiles directly to consumers. Its range includes memory foam, hybrid and organic latex mattresses, bed frames, nightstands, dressers and headboards, along with sofas, accent chairs and tables for living rooms. The bedding line covers sheets, duvets, quilts, pillows and weighted blankets in materials such as flax linen, Egyptian cotton, muslin, percale and silk, while the bath range includes towels, robes and bundled sets.
The brand is positioned around the theme of better sleep and home comfort, offering curated product lines rather than extensive variety within each category. Silk & Snow sells through its own website, offering free shipping, easy returns and an extended mattress trial period, and also has at least one physical location in Toronto. Products are frequently grouped into bundles and collections, such as the Tofino and Nara furniture ranges, and the brand regularly runs promotional discounts across mattresses, furniture, bedding and bath categories.
Search demand
How often people search for Silk & Snow by name, month by month (peak month = 100). Over the past year, demand is growing; the last three months, compared with the same months a year earlier, are steady. Demand is fairly steady through the year.
Social audience
- Instagram silkandsnow 104,463
- TikTok silkandsnow 32,900
- Facebook silkandsnow –
Followers as shown on each platform, end of August 2026.
Where it sells
- Own online storeyes
- Retailers / stockistsnot found
- Amazonnot found
Its site is most visited in Canada, the US, Australia and France.
Ecommerce stack
Tools detected on silkandsnow.com. Detection covers common apps and may miss some.
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Silk & Snow: common questions
What does Silk & Snow sell?
Mattresses, bedroom furniture and bedding for better sleep. Known for: Memory foam and hybrid mattresses, Bed frames and bedroom furniture, Sheets and duvets, Silk accessories and Towels and robes.
Where is Silk & Snow from?
Silk & Snow is based in Toronto, Canada.
Where can you buy Silk & Snow?
Silk & Snow sells through its own online store. Its online store is at silkandsnow.com.
Is Silk & Snow growing?
Branded search for Silk & Snow is growing over the past year, and overall the brand is growing.
What brands are similar to Silk & Snow?
Brands similar to Silk & Snow in the index include Piglet in Bed, Cox & Cox, Boll & Branch and Blueland.
Scale and signal scores run from 0 to 100 on a fixed log scale; Momentum is 50 when flat. August 2026, method v1.1. See the methodology, or report a correction.